Inventory & assortment planning
Balance product availability, assortment depth and working capital while responding to changing demand.
Experiential retail-management learning
Let students run the retail business—not merely study it.
VenBA Retail Simulation turns classroom concepts into business decisions across inventory, merchandising, pricing, category management, store operations and multi-channel retail. Designed for management institutes and already used by IIMs in India.
VENBARetail SimulationLive learning
Decision inputs
01Inventory02Pricing03Categories04Channels
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Market outcomes
01Revenue02Margin03Stock04Customer response
Learning through decisions
A classroom experience where every choice has a consequence.
Category & merchandising
Structure categories, make merchandising choices and understand how they influence customer response.
Pricing & margin management
Evaluate price, volume and gross-margin trade-offs using the financial impact of each decision.
Store & multi-channel operations
Connect retail strategy with execution across stores and B2C channels.
The simulation cycle
Decide. Observe. Analyse. Improve.
Faculty sets the context
Introduce the business situation, learning objectives, teams and decision rounds.
Students make decisions
Teams work through retail choices and structured category-management activities.
The market responds
The simulation converts decisions into operational and financial outcomes.
Reports drive reflection
Module reports and gross-margin contribution analysis support comparison and faculty-led debriefs.
Designed for faculty
Structured enough to teach. Open enough to discover.
Use the simulation within MBA, EMBA and executive-learning courses on retail management, category management and multi-channel B2C strategy. Cohort licensing, guided onboarding and a 45-minute product walkthrough make adoption straightforward.
- 01Cohort-based access
- 02Module and performance reports
- 03Category-management activities
- 04Spreadsheet-based category inputs
- 05Gross-margin contribution analysis
- 06Guided onboarding and support
Proven in management education
Already used by IIMs in India.
Management learners have used the platform for assigned simulations and experiential retail-learning activities within Extended Multi-Channel Retail Management programmes.
See the simulation in action
Bring retail decisions into your classroom.
Book a 45-minute walkthrough to discuss your programme, cohort size, learning outcomes and delivery plan.